Being a web analyst is very challenging at times, isn’t it? I believe that most of you have already heard that doing data analysis is like finding needle in a haystack. And, therefore, considerable amount of time has to be devoted to the whole web analytics cycle. It’s also known that the majority of web [...]
I am extremely excited to announce the v2 of Tatvic excel plug-in. We have been working on it for so long and its great feel to see it getting light of real world. By this blog post, I want to pass on some key features that we’ve built over some time. More APIs = More [...]
It’s been a few months since Google Analytics got a make over and everyone’s enjoying the new look with improved usability. There are a lot of new and improved features we’ve since then. A We couldn’t resist writing about the latest feature. Multi-Channel Funnels As a web analytics consulting firm, it had been imperative for [...]
It’s been a long time since we’ve seen the new look of Google Analytics, called “version 5″. There’ve been a lot of changes since it was introduced in Feb 2011. While working with many different clients, there are some features we liked a lot. Let’s see these important changes, which eased the way we look [...]
Being a Web Analytics firm our routine activities involve primarily, data analysis and preparing reports based on analysis insights for our Clients’ web properties. Though it takes good amount of time to find readily actionable insights it makes worth spending energy on it. Incidentally I came across one such quick, simple and yet effective actionable [...]
Since the launch of Google Analytics API we hear many applications and mashups being built around it using it in multitude of ways. One such usage of Google Analytics API is Dynamic Funnel Dashboard based on Tatvic excel Add-in. It uses Previous and Next page functions of API. Google Analytics Funnels — Why one would [...]