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From the category archives:
Being a web analyst is very challenging at times, isn’t it? I believe that most of you have already heard that doing data analysis is like finding needle in a haystack. And, therefore, considerable amount of time has to be devoted to the whole web analytics cycle. It’s also known that the majority of web [...]
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Recently on a project, we were trying to implement the network path diagram and carry out an analysis with website’s page sequence data to know if there exists a specific traversing pattern among visitors. While there are lot of visual representation available (such as Paditrack) of sequence of pages visitor follows the real beauty is [...]
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Unlike other posts on this blog this particular post is more focused on coding using R so audience with the developer mindset would like it more than pure business analysts. My goal is to describe an alternate method to use to extract the data from Google Analytics via API into R. I have been using [...]
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Have you ever heard that websites also have efficiency factor? Have you ever thought why your website should be efficient? Do you know which parameters you should use to measure efficiency of your website? If you have not come across by such questions, you don’t have to worry at all. We will discuss about one [...]
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New tatvic excel add-in version is enhanced with the New MCF and other Dimension/Metrics and Pre-defined standard queries and more! We are excited to release the new version of the Tatvic Excel Add-in v2.7. It contains the following list of main features and improvements. MCF Dimension/Metrics Google Analytics API team has added new dimension/Metrics including [...]
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When a user visits your website and performs any activity involved with your website. i.e. viewing videos, purchasing products, requesting services that you may offer. Now in this competitive age it becomes necessary to keep up to the pace with the taste of your user base and constantly upgrading with your offerings. Using Google Analytics [...]
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Google has announced a new tool Google Tag Manager for Tag management. It will ease to tracking and marketing optimization tags. User can add or manage the AdWords, Google analytics, Flood-light and non-Google tags using the GTM. This free tool is very helpful to Marketers and Developers both. Marketers would have control of their digital [...]
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Here, we will implement Google analytics tracking using tag management tool. We will use QuBit OpenTag to implement Google analytics and track element such as “add to cart” button of any product page of e-commerce store. QuBit Open Tag is an open core tag management system, with a free hosted open source version that you [...]
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Integration of Google Analytics (GA) code to a website is very easy. But what if you want to know whether a page has Google Analytics implemented or not? One should have a clear understanding about how a Google analytics code looks like if it is implemented on any webpage. Below is an example of GA [...]
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Tag Management System (TMS) helps you to manage your analytics and marketing tags or any tag-based technologies with less effort. This system is beneficial to developer and online marketing/advertising firms. We will start with the overview of the Tag management and then we will implement the Google Analytics using the Tag management in next blog [...]
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