Out of internal need to analyze data more intensively, we came up with idea to have an excel add in which can seamlessly fetch Google Analytics data into excel and allow us as analyst to do more analysis. We started with very raw versions of macro that pulls GA data into Excel and slowly built [...]
It has been fascinating journey of last couple of months where we slogged pretty hard, and developed organizational level competence in Google Analytics. It had been rollar costar ride, full of emotions ! The purpose here is to just a shout out a big Thank you to everyone who has helped to reach this milestone [...]
Update : Google has updated the ga.js code which recognizes bing.com as search engine now and you will be able to pick up the keywords that user types in to come to your site.It may take some time to show up due to cache. In light of that this article is deprecated, but if you [...]
Its been long since I wrote a blog post, but It just becomes even more crazier day by day. I pushed myself hard to write and will get into the grove of writing more. On Site Search – How it Works? I just delved into internal site search usage this time. For those who are [...]
David Pogue is my favorite !! An incredible talk that he gave at Ted talks !! I dont want to waste writing lot more words and stopping you to have fun watching this video. Ravi PathakRavi Pathak is a Co-Founder of Tatvic and expert at Managing different web analytics tool. Ravi’s actively works on conversion [...]
How bad a landing page can get ? My first post in Indian Online advertising and dont want to be bitter but writing a blog is just about expressing and I dont want to be goody goody here but there is serious scope for improvment here.
Recently, one of our e-commerce client requested that he would want to pass on few discounts in order to increase the revenue. We didn’t really had lot of time to analyze the market and plan what to offer and he already had something to offer in his mind. Then she was going to just put [...]
Brian Clifton provide great idea and a script to track page load time using google analytics event tracking. Immediately we started using it and realized that its invaluable from actionable analytics perspective. We worked with a client for implementing this quickly. Basically, here is how event tracker works. trackEvent(category, action, optional_label, optional_value) We started passing [...]
I was wondering where the term analysis stem from ? It seems it stem from Medieval Latin, from Greek analysis, which means a dissolving, around late 16th century. Then it was floated for specific disciplines , like chemistry, political science etc. In other words it means “resolution of anything complex into simple elements”. The best [...]