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Recently, we had some of excellent clients who have been demanding a unique feature that reduces time for analysts who manages larger accounts with more profiles. The request was to have ability to extract multiple profiles data within one query. The use case wasHTML, “I manage about 38 countries dashboard within one google analytics accounting [...]
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Recently, Google released an upgraded version of Google Analytics as “Google Analytics Premium“. We had been following some conversation on twitter about it and have been speaking to clients about important features of premium. One of the key features that users of Google Analytics Premium are going to enjoy is having ability to use 50 [...]
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I am extremely excited to announce the v2 of Tatvic excel plug-in. We have been working on it for so long and its great feel to see it getting light of real world. By this blog post, I want to pass on some key features that we’ve built over some time. More APIs = More [...]
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Consumer buying behavior has been fascinating & Google Analytics is becoming superior every day for such purposes. As usual this blog post is one of the efforts trying to find better ways to create interesting advance segments within Google Analytics. We generally start looking at any web analytics project from the perspective of web analytics [...]
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Working at a web analytics company we have find an interesting pattern of customers and especially those who are decision makers. Decision makers are alone. They know inside themselves, that there is no perfect world, online or offline. If you face following questions, read along! You fear that you are making decision based on wrong [...]
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This post post aims to develop an understanding of how to calculate product specific conversion rate & discuss the potential analysis & insights can be generated from it. Quite often the business problem or questions that most ecommerce website encounters is very specific to product management as to how much product to stock, which are [...]
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What is Targeting? My understanding of targeting is to provide content to the user which has high probably to be consumed. It may be over simplified, however, easier said than done. Now that I am in my 6th year of web analytics industry, I now started realizing what & why probably Jim Sterne has his [...]
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Tracking worldpay transaction with Google Analytics & getting ecommerce data in most accurate manner is amongst one of the challenging project that we executed for one of our clients recently. I wanted this blog post to address what we all did to capture most accurate Google Analytics data possible into worldpay. Several issues need to [...]
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While we had overwhelming response to our Google Analytics Excel Plugin, we realized that it might be worth explaining in detail the core features of the plug-in. So for this post, I have decided to explain how to use our auto refresh feature using cell references from an Excel sheet. Below are the steps that [...]
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