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What’s this 3 seconds rule for web? Just Google it and you’ll get plenty of blog posts about it. Basically, it matches with the 5 seconds rule for food. The way a dropped food is considered stale after 5 seconds, it happens for a new user on any website. Studies say that a new user [...]
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I loved the pizza I always made, until a friend explained how pathetic it tasted. When we create something, it’s very likely that we’ll have emotional connect with that product. We won’t see issues that others are seeing. Same thing applies to our websites. We need expert opinions about how good or bad is something about the [...]
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A website always has different problems to solve. E.g. higher bounce rate, lower conversion rate, users dropping out during shopping and checkout process etc. One would carry out A/B tests to solve these problems on juicy sections (Checkout, home page, product page etc.) of the site, which would directly or indirectly impact conversion rates. This [...]
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Setting up Google Analytics is very easy. But it can generate ton of problems if not configured well or not mainted well e.g., Visits from your subdomain might appear under “referrals” or your Google Analytics might be showing you misleading e-commerce data. Hence, we found that if there is one place or a checklist that [...]
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We run huge marketing campaigns to serve our customer better. We use Premium Analytics tools because we don’t want to lose any important insights, the ads are becoming more contextual to target right user for the right product. At the end of the day, it’s the customer who has to be happy with our product [...]
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As the competition on web is increasing, we need to know what is happening on our website, and we want it right now, Real Time. Google knew this as well, and launched Real-time. Google Analytics Real Time is a new and super exiting feature from Google Analytics. What is Real Time? Real Time is a [...]
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It’s been a few months since Google Analytics got a make over and everyone’s enjoying the new look with improved usability. There are a lot of new and improved features we’ve since then. A We couldn’t resist writing about the latest feature. Multi-Channel Funnels As a web analytics consulting firm, it had been imperative for [...]
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It’s been a long time since we’ve seen the new look of Google Analytics, called “version 5″. There’ve been a lot of changes since it was introduced in Feb 2011. While working with many different clients, there are some features we liked a lot. Let’s see these important changes, which eased the way we look [...]
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Joomla is a Free and open CMS (Conetent management system). It’s one of the most popular CMS amongst WordPress, Drupal and many others.Since Joomla CMS has been downloaded 23 million times, there are fair chances that a lot of people who use a CMS might be using Joomla. Implementing Google analytics with Joomla! The purpose [...]
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We know by now many people (especially our audience) know How A/B tests work and how important it is to optimize landing pages. So while you are reading this, I assume you are already testing your pages with some tool. By the time we matured ourselves in optimizing Landing Pages and doing A/B tests in [...]
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