Tracking worldpay transaction with Google Analytics & getting ecommerce data in most accurate manner is amongst one of the challenging project that we executed for one of our clients recently. I wanted this blog post to address what we all did to capture most accurate Google Analytics data possible into worldpay.
Several issues need to be [...]

This article tries to establish a relationship between the revenue from different ad slots. It is very important for PPC marketers to decide on which position they want to choose their ad to be displayed over. However, here is the quant way to decide how much it is valuable to move to top slot in PPC ad.

We were working with lot of clients to track the outbound link going out of website using Brian Clifton’s Script. After using it extensively, we found if there are some updates that we can do , it will certainly help our customers and other users of the script to get greater insights on outbound link [...]

While we had overwhelming response to our Google Analytics Excel Plugin, we realized that it might be worth explaining in detail the core features of the plug-in.
So for this post, I have decided to explain how to use our auto refresh feature using cell references from an Excel sheet. Below are the steps that users [...]

Out of internal need to analyze data more intensively, we came up with idea to have an excel add in which can
seamlessly fetch Google Analytics data into excel and allow us as analyst to do more analysis.
We started with very raw versions of macro that pulls GA data into Excel and slowly built up a [...]