This post post aims to develop an understanding of how to calculate product specific conversion rate & discuss the potential analysis & insights can be generated from it.
Quite often the business problem or questions that most ecommerce website encounters is very specific to product management as to how much product to stock, which are fast [...]
What is Targeting?
My understanding of targeting is to provide content to the user which has high probably to be consumed. It may be over simplified, however, easier said than done. Now that I am in my 6th year of web analytics industry, I now started realizing what & why probably Jim Sterne has his firm’s [...]
Tracking worldpay transaction with Google Analytics & getting ecommerce data in most accurate manner is amongst one of the challenging project that we executed for one of our clients recently. I wanted this blog post to address what we all did to capture most accurate Google Analytics data possible into worldpay.
Several issues need to be [...]
This article tries to establish a relationship between the revenue from different ad slots. It is very important for PPC marketers to decide on which position they want to choose their ad to be displayed over. However, here is the quant way to decide how much it is valuable to move to top slot in PPC ad.
While we had overwhelming response to our Google Analytics Excel Plugin, we realized that it might be worth explaining in detail the core features of the plug-in.
So for this post, I have decided to explain how to use our auto refresh feature using cell references from an Excel sheet. Below are the steps that users [...]
Out of internal need to analyze data more intensively, we came up with idea to have an excel add in which can
seamlessly fetch Google Analytics data into excel and allow us as analyst to do more analysis.
We started with very raw versions of macro that pulls GA data into Excel and slowly built up a [...]
It has been fascinating journey of last couple of months where we slogged pretty hard, and developed organizational level competence in Google Analytics. It had been rollar costar ride, full of emotions !
The purpose here is to just a shout out a big Thank you to everyone who has helped to reach this milestone directly [...]
Update :
Google has updated the ga.js code which recognizes bing.com as search engine now and you will be able to pick up the keywords that user types in to come to your site.It may take some time to show up due to cache. In light of that this article is deprecated, but if you have [...]
Its been long since I wrote a blog post, but It just becomes even more crazier day by day. I pushed myself hard to write and will get into the grove of writing more.
I just delved into internal site search usage this time. For those who are novice, it is a small search text box [...]
David Pogue is my favorite !! An incredible talk that he gave at Ted talks !! I dont want to waste writing lot more words and stopping you to have fun watching this video.
